The Implications of the Maximize Button

The maximize button in the Microsoft Windows UI is interesting. While I had obviously been aware that Windows had such an interface idiom, it was not until I’d been required to use Windows in my daily work, used Windows programs day in and day out, and seen the developer culture at Microsoft, that I began to appreciate its profound impact on application design and developer psychology. The fact that there is a button devoted to every window to allow it to take up the entire screen very far from being the ancillary detail. In many respects its presence (or absence) encapsulates the entire philosophy underlining application design on the platform, as well as shape the behavior of users.

In the interest of presenting a counterpoint, I will contrast Windows against the Mac OS interface. I choose Mac OS because it differs on this important aspect. None of the Linux UIs are considered because this is a discussion of UI philosophy; the design of Gnome and other desktop environments or window managers was not really driven by any sort of cohesive unifying UI philosophy at all, beyond “imitate Windows.”

So, let’s begin. Humans perform tasks best when free of distractions. A computer interface should let a user focus solely on his workspace. This is an uncontroversial statement everyone can agree with. The next step is the branching step where there is disagreement: If we suppose “workspace” and “window” are identical, then a maximization button makes sense; all other content is extraneous ex hypothesi, and unused space is wasted space. If we suppose a workspace can consist of multiple windows probably from multiple applications, then a maximization button does not make sense; it is harmful because it hides portions of the workspace.

The presence of such a button in turn informs much of application design. There are practical and psychological consequences for maximizing, or not maximizing.

The consequence for maximizing: The mental cost of switching to another application context is high, especially if that application is yet another maximized application. There is nothing visually connecting one world to the other. There is therefore pressure to engineer applications so that all tasks related to a user’s workflow can be accomplished within the context of a single application. The workflow is integrated.

For not maximizing: When workflow is spread out among multiple applications, there is not a pressure to make any individual program do everything, but there is more pressure to make applications play well with each other. Completing complex tasks requires not one application, but an ensemble of applications. (This bears a strong resemblance to the Unix philosophy of small tools with simple interfaces.) The workflow places value in interoperable applications.

Now, on Windows there are definitely small tools, and on Mac there are definitely all in one applications (increasingly and especially those tools made by Apple itself, the recent phenomenon of the so called Apple ecosystem) but there is a definite idiomatic preference for one type of tool or the other.

I’m going to use making a presentation as an example. On Windows the favored tool for making presentations is PowerPoint, and on the Mac it is Keynote. Keynote embodies this “Mac” philosophy of interoperable applications very clearly. Keynote’s native diagraming tools are, to put it kindly, minimal; but no matter, because one can simply insert diagrams made with OmniGraffle. Neither of these two tools tries to do what the other does – at least not in any meaningful way – nor are they especially aware of each other, but Keynote plays well with graphics produced by other programs. The result is that you can easily produce excellent diagrams in an excellent presentation, despite the fact that both of the involved tools are only excellent at one of those tasks, and minimal or nonfunctional with respect to the other task.

In contrast, PowerPoint, despite having superior native diagramming utilities, plays very poorly with external content. For example, it insists on rasterizing PDFs and other types of vector graphics. If I do the same exercise – copy and paste an OmniGraffle vector graphic into Mac PowerPoint 2008 – it rasterizes the diagram into a badly pixelated graphic with glaring compression artifacts. Why, PowerPoint, why? Windows PowerPoint plays well with Visio, but only on account of special effort between the two programs specifically, as they are part of the same “Office” platform and significant special effort was spent towards making those two programs interoperable between themselves, but without increasing their general interoperability.

On the other hand, often the integrated way has some really strong benefits. As someone whose work involves a fair amount of mathematics, my presentations are rather heavy on equations. Keynote has no equation editing capabilities. The preferred solution is to use a third party utility like LaTeXiT. However, as good as that program is (and it is quite excellent considering the constraints in which it is forced to operate), the overall experience is painfully awkward. Equations don’t even reflow in Keynote, because they’re considered floating graphics; if you have some equations “inline” with your text, you have to put spaces in the text and put the equation in the gap. If you add some text anywhere that moves your existing text, you have to readjust the equations. Further, because they’re simply graphics, they don’t change with, say, themes. (Not that I like themes, for those that do, but it would be nice if resetting the theme was at least possible without having to reset each and every equation, like these are the old days of the letterpress where we are dealing with movable type or something.) The whole experience is pretty awful. The method can’t really compare in ease of use to the general Office (including PowerPoint’s) method of hitting Win-Equals, typing your equation, and being done with it.

That said, the Keynote-LaTeXiT approach does have one very important advantage. Long hard-won experience has made my ability to type LaTeX equations reflexive. For example, in my numerical analysis course in grad school, I typed notes involving some fairly aggressive and visually complex equations as quickly as the professor was able to write them on the board. A LaTeX based solution allows me to draw upon substantial experience to perform a novel task. Moreover, I could use the same macros and special style I had developed for my academic papers in my presentations. The integrated equation editor in PowerPoint, while it does happen to respect a subset of LaTeX syntax for simple symbols, is otherwise a totally unfamiliar environment.

There is a larger point: the integrated solution has the flaw that identical subtasks within different containing tasks are often accomplished in completely different and unfamiliar ways. So, if your workflow involves various combinations of n subtasks, you might not have to learn n different ways of doing things as in the interoperable world, but rather as many as 2n or n!, depending on how tolerant the applications are of reordering of subtasks.

The dual of this from the developer’s perspective is that large chunks of development effort are bent towards simply duplicating functionality that exists elsewhere. This is inefficient; that effort could be spent making the core functionality of the program’s special functionality really efficient and excellently engineered. This pressure on the developer is increased by users of the platform, who are used to integrated solutions and demand them.

To phrase the argument slightly differently, the integrated approach, with its expectation that an application handle not only one task, but all tasks ancillary to that task, leads to lousy software. A single developers will do different things with varying competence and enthusiasm. For example, there are few languages (programming or formatting) that are content in their Windows distributions to be mere languages; they typically feel the need to bundle a specialized editor with them. I am thinking particularly of LaTeX distributions (which nearly always bundle an editor and viewer), and some programming languages (Python’s bundling of IDLE, the so-called Python IDE, far more prominent on Windows than on any other platform). Of course, the effort spent towards making an entirely brand new editor was effort that could have been spent towards improving the support of existing familiar general-purpose editors for that particular language.

Naturally, the counter argument is there is some functionality would have been difficult or impossible to achieve in existing editors, and can be accomplished by starting fresh with an integrated special purpose editor. However, for the user of these tools, they use these specialized advances at the cost of using an editor which is lousy at its primary function. It is rare that it is worth giving up the ability to actually edit stuff properly only on the strength of one or two clever gimmicks.

In the integrated world, because tasks are expected to take place within a single program or application, there is less pressure to make applications interoperable. This bias towards not allowing interoperability occurs even in places where it would be a really fantastic idea, and not hard at all to integrate.

For example, in OS X when you drag a file into a save dialog in any other application (e.g., I drag a file from the Finder, or from the icon in the title bar of a Window), the save dialog moves to the corresponding folder. Very simple, and very useful; often the place you want to save a file is exactly the folder where you are working in some other application. On a related note, if you drag a file to the Terminal, then you get the path of that file; this is fantastically useful as well. Also, there is the near non-existence of modal dialog boxes on the Mac, compared to Windows where modal dialog boxes are the norm – preventing a user from moving on to other tasks is far more poisonous and annoying in an interoperable environment than an integrated environment. These are really tiny petty things, but a truckload of tiny petty things adds up.

What is somewhat interesting is that the Mac platform is changing. Apple has in the last decade or so taken to making “integrated” applications. Consider iMovie and iPhoto, which support the entire workflow of viewing, categorizing, editing, exporting, and publishing either movies or photos, respectively. Perhaps this is a symptom of their growing success; as a developer grows more popular, the temptation to control every aspect of a task must become overwhelming. Naturally, in these applications, the “zoom” button (the green plus) acts like a maximize button.

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